VIDEO SALES LETTERS
WHAT IS AS VIDEO SALES LETTER (VSL)?
A Video Sales Letter is a window on a website that scrolls a sales letter while an announcer/spokesperson reads the exact text.
Most VSL’s cannot be stopped, or paused, and must be watched until the end.
There are charts, graphs and other live action demonstrations interspersed through-out the video.
It is generally embedded in a business website landing, or sales page.
A (VSL) is the hottest ‘Direct Response’ money making method selling products, services, ideas, or concepts on the internet today.
HOW DOES A (VSL) WORK?
A video is shot with a white background scrolling black printed text. The text is a sales letter written by a web-copywriter to sell a product, service or idea.
An announcer, or spokesperson, with a good, and credible voice, reads the text as it is scrolled. He, or she, explains charts and graphics, and sometimes appears live.
At some point near the end of the video, the viewer is asked to take an action, buy a product or service, subscribe to a letter, magazine, information, or is compelled to support a concept, or idea by clicking on a button.
When the button is clicked, the viewer is taken to an order form, an offer page, or asked to give certain information like; name, e-mail, phone, credit card.
It is a scientific fact that when you combine audio with visual input viewers have a higher retention level, and they perceive information quicker and clearer.
According to the research firm e-Marketer, internet video marketing rose over 455% in the last year, and they estimate that American business will spend over $7.11 billionon in online video advertising by 2015.
© Copyright, 2013, Ronald Gaiser
WHAT CAN A (VSL) DO FOR YOUR BUSINESS?
Video is the best medium to sell and demonstrate products or services.
It’s the fastest method to increase revenues and generate customer leads.
It has the highest conversion rate for ‘hits-to-sales’ on the internet.
Because it is a more personal medium it will make viewers want to participate, take a closer look, and compel them to take an action.
It can quickly increase by 5 to 10 times your current ROI.
According to Clayton Makepeace, the highest paid VSL copywriter, VSLs have quadrupled revenues as much as $3.6 million in a weekend, $5 million in two weeks, and a staggering $16 million in a month.
Compared to direct response mailings that are considered successful if they return 1-2%, it is not uncommon for VSLs to see 4-5% + returns.
WHY DO YOU NEED A (VSL) NOW?
Clickbank Marketplace, the world’s largest online market, claims 80% of their clients are using VSL’s to sell their products.
The internet is the ultimate and biggest ‘Direct Response’ medium today.
VSLs continually out-perform all other direct response methods for generating revenue and new customer leads.
It’s a great way to launch a new company or website.
It can quickly lift your current existing revenue status 5 to 10 times.
It’s the best way to communicate to your potential,or existing clients.
You won’t be left in the dust by your competition.
© Copyright, 2013, Ron Gaiser